Known for their super catchy tunes and carefully crafted music videos (remember those treadmill moves?) OK Go have released yet another creative video, but this time with a more serious note. Their new single All Together Now was written and recorded by the band in their separate homes during the Covid-19 lockdown, as a response to the virus after lead singer and guitarist Damian Kulash and his wife caught coronavirus.
We feel the story is best coming from Damian himself:
“I’m the singer and video director in OK Go. We’re ‘that video band’. This morning we released a new song and video we wrote and recorded in our homes over the last few days, inspired by our neighborhood’s nightly cheer for the frontline workers and Rebecca Solnit’s piece in The Guardian. It’s our somber prayer for hope.
“I wrote a letter about how my family caught the coronavirus, how scary my wife’s recovery was, and how this song came to be. But it’s too long to send as a blast, or at least I know that if I got something like it from ‘that dude in the video band,’ I wouldn’t read it.
“A press release seems inappropriate, too. This isn’t the clever new video we’ve been working on for months or the lead single from our new album; there’s no campaign. It’s an earnest, personal song about the moment we’re all sharing, and a homemade video of us recording it in our closets and kitchens.
“So instead, I’m sending this note: I hope you’ll check out the song, and perhaps read the letter. Profits from downloads at our website will be donated to Partners in Health, an organization that brings healthcare to people who can’t afford or access it.
Here’s the song/video: “All Together Now”
I hope you’re staying healthy.